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About Us

We are THE relationship-based firm. We deeply care about the success of our financial professionals. Their success is our success.

We are THE relationship-based firm. We deeply care about the success of our financial professionals. Their success is our success.


Advisor-Client relationships are the foundation of this industry, and Equity Services, Inc. believes that building strong relationships with our financial professionals is just as important. We focus on providing an advisor experience that is personal and exceptional.

Advisor Focused

Advisor Focused

At ESI, your voice matters. We work with you and welcome your input and feedback, whether you engage through our ESI Field Advisory Committee or by direct outreach to our leadership team. If you have an idea, we’ll have a discussion.  

Our Operations team is focused on both efficiency and knowledge so that when you call, we’ll have answers. Our Compliance team believes in collaboration, listening intently, and working together to find solutions. Our solutions-driven Business Development team brings you sales and marketing resources to build the business you envision.

Unparalleled Service

Unparalleled Service

We constantly strive to give our financial professionals the gift of time — whether it’s driving software integration or the in-depth knowledge of our associates, our financial professionals spend their time where it matters most — with their clients.

Strong Foundation

Equity Services, Inc. is a member of a strong, stable, diversified group of companies.

The cornerstone of our foundation is National Life Group.

The cornerstone of our foundation is National Life Group.

As the broker-dealer and Registered Investment Adviser (RIA) affiliate of a mutual life insurance company, we have a unique view of the business, and an understanding of how investments and fixed financial solutions work together. We also understand the importance of flexibility and providing multiple affiliation options.

  • 1848 National Life Insurance Company Founded
  • 1968 Equity Services, Inc. Broker-Dealer Forms
  • 1992 Equity Services, Inc. Financial Advisors Established

By the Numbers

Financial Professionals

Financial Professionals

Assets Under Management, Equity Services, Inc.

Assets Under Management, Equity Services, Inc.

Broker-Dealer Founded

Broker-Dealer Founded


Registered Investment Adviser Founded

Registered Investment Adviser Founded


Meet Our Leadership Team

Alex David

Alex David

President and Chief Executive Officer

Business Development Leadership

Operational Leadership

Compliance Leadership

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