Broker Check

About Us

“We are THE relationship-based firm. We deeply care about the success of our Advisors and Registered Reps. Their success is our success.”

“We are THE relationship-based firm. We deeply care about the success of our Advisors and Registered Reps. Their success is our success.”

 Ata Azarshahi, President & CEO

Advisor-Client relationships are the foundation of this industry, and Equity Services, Inc. believes that building strong relationships with our Reps is just as important. We focus on providing an advisor experience that is personal and exceptional.

Advisor Focused

Advisor Focused

At ESI, your voice matters. We work with you and welcome your input and feedback, whether you engage through our ESI Field Advisory Committee or by direct outreach to our leadership team. If you have an idea, we’ll have a discussion.  

Our Operations team is focused on both efficiency and knowledge so that when you call, we’ll have answers. Our Compliance team believes in collaboration, listening intently, and working together to find solutions. Our solutions-driven Business Development team brings you sales and marketing resources to build the business you envision.

Unparalleled Service

Unparalleled Service

We constantly strive to give our reps the gift of time — whether it’s driving software integration or the in-depth knowledge of our associates, our reps spend their time where it matters most — with their clients.

Strong Foundation

Equity Services, Inc. is a member of a strong, stable, diversified group of companies.

The cornerstone of our foundation is National Life Group.

The cornerstone of our foundation is National Life Group.

As the broker-dealer and Registered Investment Adviser (RIA) affiliate of a mutual life insurance company, we have a unique view of the business, and an understanding of how investments and fixed financial solutions work together. We also understand the importance of flexibility and providing multiple affiliation options.

  • 1848 National Life Insurance Company Founded
  • 1968 Equity Services, Inc. Broker-Dealer Forms
  • 1992 Equity Services, Inc. Financial Advisors Established

By the Numbers

Financial Professionals

Financial Professionals

Registered Reps Average Years Tenure with Equity Services, Inc.

Registered Reps Average Years Tenure with Equity Services, Inc.

<span>Assets Under Management, Equity Services, Inc.,</span>

Assets Under Management, Equity Services, Inc.,


Average years Tenure Home Office Team

Average years Tenure Home Office Team


All numbers as of January 2023.

Meet Our Leadership Team

Ata  Azarshahi

Ata Azarshahi

President & Chief Executive Officer

Business Development Leadership

John  Keenan

John Keenan

SVP, Bus. Development & Sales

Daniel Randall

Daniel Randall

VP, Product Management & Business Development

800-344-7437 ext. 7166

Sarah  Dingle

Sarah Dingle

AVP, Business Development

Mallorie Manosh

Mallorie Manosh

AVP, Marketing and Communications, Equity Services Inc

Operational Leadership

Ian  McKenny

Ian McKenny

Chief Counsel & Secretary

Richard  Whalen

Richard Whalen

VP, Technology Strategy & Execution

Sandra Colvin

Sandra Colvin

AVP, Advisory Services & Partner Experience Group

Abram  Nunes

Abram Nunes

AVP, Brokerage and Advisory Operations

Compliance Leadership

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