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An Exceptional Tradition
National Life GroupThe cornerstone of our foundation is National Life Group. As the broker-dealer and RIA for a mutual life insurance company, we have a unique view of the business, and an understanding of how investment and fixed financial solutions work together. We also understand the importance of flexibility and providing multiple affiliation options.
Learn more about National Life Group.

Your business, your way.
At Equity Services, you can choose how you market yourself and your brand.Affiliate with one of our existing offices and you immediately gain the local branding and support that can only come from organizations that have served their communities for decades.
Or
Build your brand, your way. Open or maintain your private office. Do business under your brand. Build a business that, years from now, others will want to affiliate with and that will have the same presence as our long-time organizations.

We believe in Doing Good.
As a proud member of National Life Group, we believe in Doing Good – for our clients, our employees, and our community. Click here to learn more about National Life Group’s commitment to Doing Good, including:- The National Life Group Foundation
- The Agent Do Good Award
- The LifeChanger of the Year Award, spotlighting teachers nominated nationwide
- National Life’s annual Do Good Fest
- National Life’s commitment to the environment