Ata Azarshahi is President and Chief Executive Officer of Equity Services Inc. (ESI), a National Life Group company. In this role he is responsible for the day-to-day operations of ESI, top-line growth and bottom-line results. Azarshahi also serves as Senior Vice President of National Life Group®, where he oversees design and development of all Life Insurance and Annuity products, including profitability management of its $35+ billion block of business. As a member of National Life Group senior leadership, Azarshahi is also responsible for achieving the company’s strategic vision for both National Life Group and ESI.
With over 35 years of global industry experience, Azarshahi has served in various leadership roles at Pacific Life Insurance Company, MetLife Investors, Transamerica and ING. Prior to joining National Life, Azarshahi was Chief Executive Officer of ING Variable Annuities Europe in Den Haag, The Netherlands, where he was tasked with expansion of ING’s insurance footprint in continental Europe, and later in EurAsia. Under his leadership, 13 variable products were designed and launched in 8 countries, generating in excess of €1.5 Billion.
Azarshahi is a graduate of The University of Western Ontario, in London, Ontario, Canada. He is an Associate of Society of Actuaries, and member of the American Academy of Actuaries. He is FINRA Series 7 and 24 registered through ESI and is a Registered Principal of Equity Services, Inc.